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This web site has the following in the web site, "We have launched a minecraft server! Awardcraft is a vanilla survival server with a few extras to make the experience more enjoyable." We noticed that the web page also stated " The examples shown below work with all avatar types." It also said " For basic usage just provide a UUID or a username. For size control, add the desired size in pixels after specifying the username. For avatars without the helm element, add. To the end of any URL. At the very end of any URL." The header had MCHeads as the highest ranking optimized keyword. It is followed by Minecraft, Heads, and minecraftheads which isn't as ranked as highly as MCHeads. The next words mc-heads.net uses is mcavatar. 3d was included and will not be understood by web crawlers.